Nick Yee is doing some fascinating research for both video games and board games.
This is a good entry point into his work.
If you are in the planning stages of your game, read this to learn how Story, Discovery, and Excitement relate.
If you have a game that is more complete, read this to learn about the type of person who will be most interested in your game so you can focus your advertising efforts on them.
http://quanticfoundry.com/2016/12/15/pr ... tivations/
Monetization models, best practices, marketing, branding, SEO, social media, and funding.
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